So apparently Cooking with Kaya is going broke.

@f35er637

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Why it worked

The video leverages a popular influencer's downfall to create a 'tea' or commentary-style video, which naturally drives high engagement through curiosity and community discussion.

Summary

The creator discusses the decline of the TikTok influencer 'Cooking with Kaya,' speculating on why her popularity and financial success faded. She analyzes the influencer's content strategy and the impact of copycat creators on her brand.

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Transcript, structure and on-screen text

5 beats, a 232-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

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Original caption

Why did Cooking with Kaya struggle despite her fame? 🤔 After missing paychecks and losing momentum, some wonder if collaborations could turn things around. What do you think? Let’s discuss! #cookingwithkaya #fyp #ttcommunity #influencerstruggles #onlinebusiness