Broke Sales Guy

@theryankeip

2.4K followers · usually 834 views a post

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Selling · Course / Info

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Why it worked

The video uses a common sales trope of contrasting two approaches (broke vs. rich salesperson) to highlight the benefits of a particular sales methodology or program, making it relatable and aspirational for viewers interested in sales training.

Summary

The video contrasts two sales approaches: one that is hesitant and focuses on the cost of a program, and another that is confident and emphasizes the investment and onboarding process. The "rich salesperson" guides the conversation towards closing the deal, while the "broke salesperson" seems to be seeking validation and checking in.

Structure

1Introduction of "Broke Sales Guy" and "Rich Sales Guy"
2Discussion about a program and its fit
3Inquiry about sending a payment link
4Confirmation of payment link sent and onboarding
5Question about program alignment with goals
6Question about starting today
7Discussion of program fee ($2,500)
8

Original caption

Which one are you? #highticketsales #salestips #salestraining #closingdeals #highticketcloser

More from @theryankeip

Their other posts in the index, biggest breakout first.

Follow-up check-in from "Broke Sales Guy"

9Offer to discuss something further from "Rich Sales Guy"

Product placement

The video discusses a "program" and its "program fee" or "investment" of $2,500, implying a course or coaching service is being sold.

On-screen text

Broke Sales Guy Rich Sales Guy Broke Sales Guy Rich Sales Guy Broke Sales Guy Rich Sales Guy Broke Sales Guy Rich Sales Guy Broke Sales Guy Rich Sales Guy Broke Sales Guy Rich Sales Guy

Transcript

Broke Salesperson says let me tell you about the program. Rich Salesperson says let's see if this is a good fit. Broke Salesperson says so should I send over the payment link? Rich Salesperson says I just sent the payment link. Go ahead and take care of the investment and I'm gonna get you on boarded right away. Broke Salesperson says I think this program is a great fit for you. Rich Salesperson says based on everything we discussed today, do you feel this aligns with your goals? Broke Salesperson says so do you wanna get started today? Rich Salesperson says where do you think we should go from here? Broke Salesperson says the program fee is $2,500. Rich Salesperson says the investment is just 2.5 K. Broke Salesperson says hey, how are you doing today? Rich Salesperson says hey, I hope you're having the best day ever. Broke Salesperson says hey, I'm just checking in with you. Rich Salesperson says rich salesperson says I had a minute to get back to you. I'd love to run something by you.