Hook

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Their other posts in the index, biggest breakout first.
To become top-notch at sales you have to focus on one skill. Master this: 10x your sales. I've watched people literally 2, 3, 10x their sales with just this one skill. The Silent Killer: Sales Resistance. It's called sales resistance. Every prospect has it. I don't care what you're selling. It's part of human psychology, a protection from influence. A protection mechanism. Lower Sales Resistance: Launch Sales. Once you master the skill of lowering sales resistance, your sales will go through the roof. Humans naturally resist being told what to do. Humans naturally resist being told what to do or feeling like they're being forced into something. Like for all you parents out there, if you have kids, you know if you want them to do something, tell them the opposite. By far the best method for lowering sales resistance is question-based selling. When you effectively use question-based selling, the prospect is coming to the conclusion on their own. That's a powerful difference between you trying to use logic and forcing the decision upon them. Telling isn't Selling. Everyone says telling isn't selling. So let me give you an example of how question-based selling works. The Magic Sauce: Telling vs. Question-based. Telling would be, 'Hey, if you commit to the program in six months, you're gonna feel good.' Versus question-based selling would be, 'If you commit to the program and we help you achieve your goal, six months from now, how are you gonna feel?' Correct Future-Cast: Difference Maker. In sales, the way you phrase and frame that future-cast, telling them versus letting them come to the conclusion on their own, makes all the difference in the world. Learn the Art: Lower Resistance + Win. So by learning the art of question-based selling, you will naturally lower sales resistance and allow your prospect to come to the conclusion on their own versus it feeling forced on them.