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3.4Talking HeadContrarian hookLifestyle
Hook
This is not an espresso martini
@morgandrinkscoffee
6.1M followers · usually 245.1K views a post
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736.4K
Likes
68.0K
Comments
249
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Why it worked
The video offers a creative and accessible take on a popular cocktail, making it non-alcoholic and providing a unique flavor-enhancing tip with the saline solution. The clear, step-by-step instructions and appealing visuals of the final drink likely resonated with viewers looking for sophisticated mocktail options.
Summary
The video demonstrates how to make a non-alcoholic espresso martini, called a shakerato. It highlights the importance of using freshly pulled espresso and sugar, and introduces a secret ingredient: a saline solution made from kosher salt and hot water, to enhance the flavor. The process involves shaking the ingredients with ice, then performing a reverse dry shake or using a milk frother for aeration, before straining into a martini glass and garnishing with a lemon peel.
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Transcript, structure and on-screen text
6 beats, a 451-word transcript and 98 lines of on-screen text — the parts you need to write your own version.
Original caption
One of the tastiest summer coffee drinks that’s equal parts espresso-forward and sweet. Summer of shakeratos, anyone? Just me? 2oz or a double shot of freshly pulled espresso 5g or 1tsp of sugar (Demerara or turbinado are my preference but you can also you simple syrup) 4 drops 25% saline Expressed lemon peel Add the espresso, sugar, and saline to a cocktail shaker and shake with ice until the tins are frosted, about 15 seconds. Crack open the shaker and strain the drink into the smaller tin, separating it from the ice. Discard and shake again with ice for 15 seconds or use a handheld milk frother to aerate the mixture for the same amount of time. Strain the finished drink into a chilled martini glass and garnish with the oils of an expressed lemon peel.
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