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All breakouts
Josie Maran
4.1Talking HeadStory Open hookLifestyle
Hook
GETTING THE LAST DROP OF MY BODY CREAM
@_leaveitblankk
316.0K followers · usually 62.6K views a post
Views
248.3K
Likes
12.9K
Comments
147
Shares
71
Selling · Other Product
Why it worked
The video taps into the relatable experience of wanting to use every last drop of a beloved product, creating a sense of shared experience and satisfaction when the creator successfully extracts the remaining cream. The subsequent introduction of new products from the same brand also serves as a subtle endorsement.
Summary
The creator uses a tool to extract the last bit of body cream from a Josie Maran product, then tries a new Josie Maran body mist and body butter. She expresses excitement about the scent of the body butter.
Structure
- 1Struggling to get the last bit of body cream
- 2Showing new Josie Maran products
- 3Trying the body mist
- 4Trying the body butter
Product placement
Josie Maran Body Butter (Acts - the product is used and reviewed, its interface is operated via a tube squeezer and by opening the jar, and its result is demonstrated via application to skin. Removing it would change the video. Josie Maran Whipped Argan Oil Body Butter (Acts - the product is shown and discussed as a refill for the previous product. Removing it would change the video.) Josie Maran Whipped Argan Oil + Hair Fragrance Mist (Acts - the product is shown and discussed as a companion product. Removing it would change the video.)
On-screen text
GETTING THE LAST DROP
OF MY BODY CREAM
Original caption
when the body cream is so good I had to RUN to buy another one 😫😋 @Josie Maran #bodycare #josiemaran #SelfCare #selfcareproducts
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