THIS IS ERIC

@jodiektay

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SoundTikTok sound · original sound - jodiektay

Promoted product

Glow Up

Why it worked

The video taps into the popular "glow up" trend, showcasing a dramatic personal transformation that resonates with viewers seeking self-improvement and aspirational content.

Summary

This video documents a "glow up" journey for a man named Eric, who travels from LA to NYC seeking a transformation. The process involves a stylist, skincare professionals, a barber, and a revamp of his social media presence.

Structure

1Introduction of Eric and his dissatisfaction
2Travel to NYC for a glow-up
3Styling, skincare, and barber services
4Social media and personal branding improvements
5Transformation reveal

Product placement

Louis Vuitton: it appears as a storefront. Removing it would not change what happens in the video. Gymshark: it appears as a logo on a t-shirt. Removing it would not change what happens in the video. Tom Ford: it appears as a shopping bag. Removing it would not change what happens in the video. Burberry: it appears as a pattern on a door. Removing it would not change what happens in the video. Bryant Park: it appears as a sign. Removing it would not change what happens in the video.

Original caption

part 1 of THE GLOW UP - taking corporate professionals and helping them look and feel their best because you shouldn’t let your job keep you ugly! #GlowUp #glowuptips #makeover

More from @jodiektay

On-screen text

THIS IS ERIC FROM LA TO NYC GLOW UP SKIN BARBER

Transcript

This is Eric. And Eric doesn't love how he looks and he's not super happy with his dating outcome. So he flew from LA to New York City to get a glow up by me. Baby, it was dire. So I had to call in reinforcements. I brought on a stylist to give him a new look. We had skin care professionals, and baby, we even had to take him to the barber. We helped him pick out fragrances. And I even revamped his Instagram. With a lot of work, we were able to take Eric from this to finally this. Part 1