THIS IS ERIC

@jodiektay

240.3K followers · usually 18.0K views a post

Views

66.2K

Likes

9.1K

Comments

206

Shares

447

Promoted product

Glow Up

Why it worked

The video taps into the popular "glow up" trend, showcasing a dramatic personal transformation that resonates with viewers seeking self-improvement and aspirational content.

Summary

This video documents a "glow up" journey for a man named Eric, who travels from LA to NYC seeking a transformation. The process involves a stylist, skincare professionals, a barber, and a revamp of his social media presence.

Free account

Transcript, structure and on-screen text

5 beats, a 103-word transcript and 9 lines of on-screen text — the parts you need to write your own version.

Create a free account to see the full breakdown

Original caption

part 1 of THE GLOW UP - taking corporate professionals and helping them look and feel their best because you shouldn’t let your job keep you ugly! #GlowUp #glowuptips #makeover