TRYING A NEW PIXIE STYLIST

@jodiektay

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SoundTikTok sound · original sound - jodiektay

Promoted product

Head & Shoulders Hydrating Coconut Shampoo

Get flake-free, healthy hair with the convenient, nourishing anti-dandruff formula of Head and Shoulders Coconut Shampoo. Infused with coconut milk, this formula is designed to give your hair and scalp complete moisture, and you, complete confidence every single day.

Why it worked

The video combines a relatable personal experience (trying a new stylist) with a subtle product integration, making the promotion feel organic and trustworthy. The creator's positive review and the visual demonstration of the product's benefits contribute to its effectiveness.

Summary

The creator documents her experience trying a new pixie stylist, highlighting her use of Head & Shoulders Hydrating Coconut Shampoo beforehand to ensure a healthy scalp. The video shows the shampoo being used and the creator expressing satisfaction with both the haircut and the product.

Structure

1Introduction: Trying a new pixie stylist
2Preparation: Using Head & Shoulders shampoo
3Haircut process: Getting the pixie cut

Original caption

#HeadandShouldersPartner still in my pixie era, still finding my stylist. the one thing that's not up for debate? walking in with a healthy scalp. @head&shoulders has me covered before I even sit down. #PixieCut #ScalpCare #HairCare

More from @jodiektay

Product placement

Head & Shoulders Hydrating Coconut Shampoo: ACTS - used to wash the creator's hair, which the creator states nourishes her scalp and leaves her hair shiny and clean. Removing it would change the hair washing process shown. #AD is a disclosure, not a product.

On-screen text

TRYING A NEW PIXIE STYLIST #AD AH IM LATE! 😂😅 ALL GOOD! 😅 #AD #AD #AD #AD #AD #AD

Transcript

So we're trying a new salon today and I want you to come with me because you know I need your emotional support. You know how it can go. I can't control what I can control is walking in with a product I know and trust, which is Head & Shoulders. What people don't realize about Head & Shoulders, it's not just for dandruff. It actually nourishes your scalp and leaves your hair looking and feeling hydrated and healthy. It's great at removing buildup and ensures that my hair stays shiny and clean longer. So by the time I sit in that chair, I'm already halfway there. The stylist just has to do the rest. So what do we think? The stylist delivered, but so did my shampoo. Head & Shoulders, 10 out of 10.