Hold up. So you say you've already seen

@fidgetdrifter

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SoundTikTok sound · original sound - fidgetdrifter

Promoted product

FidgetDrifterfidgetdrifter.com

FidgetDrifter™ 003New! — The 003 is here and pre-orders are open! Grab your favorite colors and allow a few more days for your order to ship! We appreciate y’all’s support so much! 💙

17 videos

Why it worked

The video features a novel product invented by the creator, which is demonstrated in a relatable, low-stakes social setting. The creator's personal connection to the product and the direct interaction with a potential customer create authenticity and intrigue.

Summary

A creator is showing off a new fidget toy they invented called FidgetDrifter. They demonstrate how it works and offer one to a bystander, who then takes a picture with the creator.

Structure

1Creator introduces the FidgetDrifter toy
2Creator explains they invented it
3Creator offers a toy to a bystander
4

Original caption

Link in bio, or go to FidgetDrifter.com!

More from @fidgetdrifter

Product placement

FidgetDrifter.com ACTS - it is the website where the product can be ordered. Removing it would change what happens in the video because the product is associated with this website. FidgetDrifter ACTS - it is the name of the creator and the product. Removing it would change what happens in the video because the product is associated with this name.

Call to action

Link in bio, or go to FidgetDrifter.com!

On-screen text

FidgetDrifter.com FidgetDrifter.com

Transcript

Hold up. So you say you've already seen one before? Yeah. You wanna try? Sure. Go ahead. Go ahead. Did you make these? Yeah, I invented them. No way. So that's me. Online everywhere. This is the model you're messing with right now that's unreleased. Yeah, it's sick. Did you see me online? I have. Here you go, brother. Thank you. It came up. It's all yours. I bought the picture with you? Yeah, go ahead, bro. I feel like you're about to blow up. Dude, I'm on the way. FidgetDrifter.com. Thank you so much. Enjoy it, bro.