Promoted product
Costco steak hack
Why it worked
The video taps into a popular trend (viral hacks) and a well-known retailer (Costco), offering a clear value proposition (cost savings) and a satisfying visual transformation (large cut of meat into individual steaks).
Summary
The creator demonstrates a "Costco steak hack" by purchasing a large 15-pound beef loin from Costco and cutting it into 16 individual steaks. They highlight the cost savings compared to buying pre-cut steaks and express satisfaction with the ease of the process and the quality of the cooked steak.
Structure
- 1Introduction to the Costco steak hack
- 2Showing the large beef loin and its price
- 3Cutting the beef loin into steaks
- 4Calculating the cost savings per steak
- 5Cooking and enjoying the steak
Product placement
Costco: (a) it ACTS - the creator buys a large cut of beef loin from Costco, and the price per pound is mentioned. Removing it would change the context of the video. (b) it APPEARS - a Costco membership card is shown briefly. Removing it would not change what happens in the video.
On-screen text
POV- You finally try the viral Costco steak hack
I FINALLY TRIED
THE VIRAL COSTCO
MAD THAT IT
TOOK ME THIS LONG.
BEEF LOIN, TOP
IT'S JUST OVER
15 POUNDS AT
$12.99 A POUND.
I HAVE NEVER DONE ANYTHING LIKE
AND HONESTLY, IT
COULD NOT HAVE
ALL I DID
DRY THE MEAT
INTO THE THICKNESS
THAT I WANTED.
I GOT 16 STEAKS.
TO ABOUT TWELVE
CENTS PER FIRST STEAK.
DO YOU UNDERSTAND
LEAVING ON THE
TABLE BUYING PRE CUT?
HAD TO COOK
AND IT WAS
INCREDIBLE. LIKE GENUINELY
BEST STEAKS THAT
AND I'M NEVER