NEW FINDS AT COSTCO JULY 5, 2026

@costcobestie

22.1K followers · usually 1.8K views a post

Views

113.7K

Likes

2.4K

Comments

3

Shares

685

SoundTikTok sound · Best Morning (Lofi)

Promoted product

Oura Ring 5

Discover Oura Ring 5 in Gold. A new titanium smart ring that’s now 40% smaller tracking sleep, activity, stress, heart health, and women's health. HSA/FSA eligible

6 videos6 creators

Why it worked

The video effectively leverages the popularity-leveraged a trending product (Oura Ring) within a popular retail environment (Costco), using clear on-screen text and concise verbal explanations to highlight key features and availability, making it highly shareable for deal-seekers.

Summary

The video showcases the new Oura Ring 5 found at Costco, highlighting its smaller size, advanced tracking capabilities, and the bundle including two chargers. It mentions that sizes 7-11 are available in-store, with gold and black colors exclusively online, and provides pricing information.

Structure

1Introduction to new Costco finds
2Showcasing the Oura Ring 5 display
3Highlighting the ring's smaller size and features

Original caption

I’ve had my Oura Ring for years and I didn't think I needed an upgrade until I saw these at Costco. 👀 The Oura Ring 5 is 40% smaller than the 4, tracks everything (sleep, HRV, SpO₂, body temp), and the Costco bundle comes with 2 chargers. Sizes 7–11 in warehouse now, with gold and black online only. Starting at $399.99. Don't sleep on this one. Follow @costcobestie for more Costco deals and finds! 🤗 #CostcoFinds #CostcoDeals #OuraRing #SmartRing #WearableTech

More from @costcobestie

Product placement

Costco: APPEARS - A store where the video takes place. Removing it would change the location of the video, but not the core content about the product. Oura Ring: ACTS - A wearable device that tracks health metrics. Its features and benefits are demonstrated and discussed. Removing it would remove the subject of the video. Oura Ring 5: ACTS - A specific model of the Oura Ring being showcased. Its features and benefits are discussed. Removing it would remove the subject of the video. Oura Ring 4: APPEARS - Mentioned as a previous model for comparison. Removing it would change the comparison but not the core content about the Oura Ring 5. Costco.com: ACTS - A website where certain product colors are available. Removing it would change where the product can be purchased online, but not the product itself.

Call to action

Don't sleep on this one.

On-screen text

NEW FINDS AT COSTCO JULY 5, 2026 I WALKED PAST AND PEOPLE WERE LITERALLY SWARMING IT THIS NEW OURA RING 40% SMALLER 👀 WAY SMALLER THAN THE 4 SO IF THE 4 BIT BULKY THAT IT TRACKS YOUR HRV, BLOOD OXYGEN, BODY TEMPERATURE, AND RESPIRATION COMES WITH TWO CHARGERS STILL GET THE READINESS SLEEP AND ACTIVITY APP IT'S WATER RESISTANT TO 100 METERS SO SWIMMING AND THE SAUNA ARE NO PROBLEM BATTERY ALSO LASTS UP TO 7 DAYS OF BATTERY LIFE 🥳 UP TO A WEEK 7 TO GOLD + BLACK ON COSTCO.COM ONLY WAREHOUSE AND GOLD AND BLACK ARE ONLINE

Transcript

I walked past and people were literally swarming it. This new Oura Ring, 40% smaller. 👀 Way smaller than the 4. So if the 4 felt a little bulky, that problem is gone. It tracks your HRV, blood oxygen, body temperature, and respiration. Comes with two chargers. Still get the readiness, sleep and activity app. It's water resistant to 100 meters, so swimming and the sauna are no problem. The battery also lasts up to 7 days of battery life. 🥳 Up to a week. 7 to 12. Sizes 7-11 in warehouse now, and gold and black are online only. You don't want to miss this one.