Why it worked
The video taps into a relatable experience for young adults living in expensive cities, highlighting a practical and humorous solution to managing food costs and enjoying shared meals.
Summary
Three friends go to Costco to buy large quantities of meat to split amongst themselves. They purchase various cuts of beef, pork, and salmon, and then begin to portion them out at home.
Structure
- 1Friends go to Costco
- 2They buy large amounts of meat
- 3They return home with the meat
- 4They begin to portion the meat
Product placement
Costco: a wholesale warehouse store where the video is filmed. It merely appears, and removing it would not change what happens in the video.
On-screen text
pov: living alone in nyc means going to costco with your friends to split meats