Stay in your social media lane

I wrote a methodology on how to get customers at scale. And it was quite an important piece for social media because companies are making millions right now because of this methodology. And it's very simple and anyone can do it. First you have to understand what social media is and why it works in the way it does. I think one of the biggest problems is for businesses is they don't understand why they're posting. And how the content framework is and how it works. Because it's built into pillars, you see. And the most of the time, most of the platforms are the same. Your content is categorized into pillars. And there's five main pillars. But I'm just going to tell you three of them for now. Pillar one is star fandom. This is where you make money from the platform. So you're doing interesting, entertaining stuff for the video and you're going to get that many views and attention that you will make money from the platform. You are the product and it's attention is what you need to get. And then you've got pillar three which is intuitive products. And that means that you're selling products that people know what they are. So it might be a dartboard or a couch or something like that. You don't need an explanation as to what it is. So that's just about posting the right content. You don't really have to explain what it is. You don't very rarely see people running ads saying, this is a sofa. So that is a category too. Intuitive products. And then you have explanatory products where which is interesting. That's very niche and you have to explain what your solution is or your product is or the service that you offer and you have to explain that. And it's normally more high ticket because it's harder to explain. This might be something like a specialist lawyer or a certain type of manufacturer or a certain business coach or hypnotherapist. And the thing is, if you post and run ads in your lane, you can scale faster than you can imagine. The problem is is that most businesses don't stay in the lane. That's the problem.