Erling Haaland

St. Loring Hall in Norway one FIFA. It has been an absolute masterclass in World Building. And it shows you how much creating content and media is changing how we're connecting with brands, with countries, with events, with moments and what your brand can learn. So, there's no way you don't know who Loring Hall is. Like I'm obsessed with this guy. Everybody I mean is obsessed with this guy. Why? Because he's relatable, because he created content. We were able to get to know him. When you Google search, Earling Halling, you literally see Little Minnie Viking Man doing the role at the bottom of the screen. If you go and search Judy Bellman who absolutely crushed it with the England game. There is nothing. There is nothing for the country, there is nothing for his personal brand. Look at Lionel Messi, exact same thing. There are star players, but they are lacking world building. And the way to win in the current media context is to provide people with a passport that they can enter into your world. And that is what Norway has done since day one. Starting with their team photo. They hired a British photographer, a fine art photographer to shoot them as Vikings. They created a brand narrative. They created a story line. They created characters. Instantly, people saw Norway as a team to watch. And they kept going. The food. They flew their own chefs, they flew their own food. They created narratives to their story line. People were talking about them. It's why the entire world was doing the row because we all wanted to be a part of their world and their even Erling Holland like how sismik this is for sports athletes to for him to be vlogging, to be creating YouTube content while he's on the road to be updating so much content every single day to Snapchat. He's real, he's person. Holland is completely changing that narrative. He's giving you his own doorway into his world. He's realness and that's people are looking for. He's wicked good. But it's it's more than that. People want to touch, to feel. They want to enter in, they want to get to know you, they want to , they want to smile, they want the highs, they want the low. They want their real interviews. That's what people want. They don't want a perfect version of you. They want a real version of you. So what can you learn from Norway and from Holland? Start being real. Start being a real person. Take the piss out of yourself. Like if you have a culture that's got Viking heritage. Show up as a Viking. Like we're living in a time of like we can't talk about our cultural heritage. We can't like speak about these things that make us people. But like when you do it, the world loves you because we're so sick of being put in these like tight spaces where people can't talk, they can't feel, they can't think. You need to let go, laugh at yourself, have fun, create a world that people can enter into. That in a bottle is what modern branding and marketing is. And the best part is it's tied specifically to your brand. Figure out what works for your brand and do it at full volume. That is Worldbuilding. So opposed to Holland. I'm thinking about doing a hip-hop thing. Let me know what you think.