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Louis Vuittonseen in 3 videos →
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Hook
Louis Vuitton
@thecamillemoore
29.7K followers · usually 1.7K views a post
Views
313.8K
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23.8K
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653
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Why it worked
The video taps into a cultural debate about intellectual property, brand protection, and cultural appropriation, using a high-profile luxury brand and a relatable product (tea) to create intrigue and discussion.
Summary
This video discusses the lawsuit between Louis Vuitton and Molly Tea over a logo dispute. It highlights how Louis Vuitton sued Molly Tea for using a similar floral pattern, but the case sparked debate about cultural appropriation and whether Louis Vuitton went too far.
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Transcript, structure and on-screen text
6 beats, a 395-word transcript and 133 lines of on-screen text — the parts you need to write your own version.
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Original caption
Louis Vuitton x Molly Tea. 1.5 million dollar verdict lost 400 thousand people. How legal actions have brand implications.
More from @thecamillemoore
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