PRIME's worldwide sales

The video likely worked because it tapped into a highly popular and controversial brand (Prime) and provided a critical analysis from a branding expert. The use of relatable examples and a clear breakdown of brand principles made the content engaging and informative.

This video analyzes the downfall of Prime Hydration, attributing its failure to a lack of product quality despite strong brand awareness and celebrity endorsements. It contrasts Prime's issues with successful brands like Rhode, emphasizing the importance of a good product, story, experience, and consistency.