Freddie, how do you feel about us putting an Acquaintance Card to the test and finding you a man on the West Side Highway today?

@noparticularorder.co

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SoundTikTok sound · original sound - noparticularorder.co

Promoted product

Acquaintance Cardsnoparticularorder.co

Feeling flirty? The Acquaintance Card is No Particular Order’s analog solution to dating. Inspired by Victorian-era calling cards, each card gives you a simple, charming way to introduce yourself. Fill one out and hand it to someone you’d like to get to know IRL. Each set includes 25 cards. Say hello the old-fashioned

9 videos

Why it worked

The video leverages a relatable dating dilemma and a novel approach (Acquaintance Cards) to create intrigue. The use of a real-world scenario and a cliffhanger ending for Part 2 encourages viewer engagement and anticipation.

Summary

Two women test out 'Acquaintance Cards' on the West Side Highway in New York City, with one woman explaining her preference for attracting rather than chasing in relationships. The video ends with a teaser for Part 2, asking who the lucky man will be.

Structure

1Introduction of the Acquaintance Card concept
2Discussion about dating app preferences
3

Original caption

AN OPPORTUNITY AWAITS 💌 Part 1: what do you get with @margot.lee , the West Side Highway, a mini mic, Freddie, and Acquaintance Cards??? Find out in Part 2 Acquaintance Cards are designed to make the first move a little easier ✉️ fun & flirty on noparticularorder.co #datingtips #manonthestreet #datingstorytime #flirtingcards #acquaintancecards

More from @noparticularorder.co

Product placement

Acquaintance Cards (ACTS - used to initiate conversation and potentially find a romantic partner; removing it changes the video's premise) @margot.lee (APPEARS - creator's handle, removing it doesn't change the video's content) noparticularorder.co (ACTS - website where Acquaintance Cards are sold; removing it prevents the viewer from purchasing the product) West Side Highway (APPEARS - location, removing it doesn't change the video's content) mini mic (APPEARS - tool used for recording audio, removing it doesn't change the video's content) Freddie (APPEARS - name of a person, removing it doesn't change the video's content)

Call to action

head to noparticularorder.co to purchase

On-screen text

PART 2 is live ➔

Transcript

Freddie, how do you feel about us putting an Acquaintance Card to the test and finding you a man on the West Side Highway today? I'm feeling good about it. I think today's the day. An opportunity awaits. What's your name? I'm Freddie. Why are you not on any dating apps? I have been on them before, but I think I'm just at a point in my life where I'm very content, I'm very happy and I think that what's meant for me will happen when it's supposed to. I don't chase. I attract. And as you should. We're not chasing anyone. Except today. With an Acquaintance Card. My friend's name is Freddi. I just wanted to say that your look is intriguing. I like energy. Hope to hear from you. No rush. Who's gonna be the lucky man?