remember

@chartrecar__

26.9K followers · usually 325 views a post

Views

173.6K

Likes

4.8K

Comments

16

Shares

119

Selling · Other Product

—

Why it worked

The video uses a relatable "this or that" format with common products, making it easily digestible and shareable. By highlighting small, clever improvements on existing items, it taps into the desire for innovation and better alternatives, framing success as achievable through incremental changes.

Summary

The video presents a series of everyday products and their seemingly less conventional alternatives, highlighting how a product can be successful by improving upon an existing idea by 10%. Examples include Graza olive oil in a squeeze tube, Smart Sweets as a lower-sugar Swedish Fish alternative, Vacation sunscreen in a whipped cream can, patterned WallCandy hooks, and Poppi soda with healthier packaging.

Structure

1Introduce the concept of improving existing products
2Compare olive oil
3Compare candy
4Compare sunscreen
5Compare wall hooks
6Compare soda
7Conclude with the 10% improvement idea

Product placement

Original caption

is this the easiest way to become a millionaire? 👀 #milliondollaridea #millionaire #packaging #marketing #smallbusinessowner

More from @chartrecar__

Their other posts in the index, biggest breakout first.

Graza: it ACTS - it is shown as an alternative to regular olive oil, presented in a squeeze tube. Removing it would change the comparison. Smart Sweets: it ACTS - it is shown as an alternative to Swedish Fish, presented as having less sugar. Removing it would change the comparison. Swedish Fish: it ACTS - it is shown as an alternative to Smart Sweets, presented as having more sugar. Removing it would change the comparison. Vacation Whip Cream Sunscreen: it ACTS - it is shown as an alternative to regular sunscreen, presented in a whipped cream container. Removing it would change the comparison. Sun Bum: it ACTS - it is shown as an alternative to Vacation Whip Cream Sunscreen, presented as regular sunscreen. Removing it would change the comparison. WallCandy: it ACTS - it is shown as an alternative to Command hooks, presented as patterned and cute. Removing it would change the comparison. Command hooks: it ACTS - it is shown as an alternative to WallCandy, presented as plain. Removing it would change the comparison. Poppi: it ACTS - it is shown as an alternative to Coca-Cola, presented as having better packaging and being healthier. Removing it would change the comparison. Coca-Cola: it ACTS - it is shown as an alternative to Poppi, presented as regular soda. Removing it would change the comparison.