How packaging can change a biz

@shwinnabego

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SoundTikTok sound · original sound - fiestaconamor

Promoted product

Zevia, Van Leeuwen Ice Cream, Neutral Milk, Icelandic Provisions

Why it worked

The video effectively uses a 'before and after' format with clear visual examples of product packaging changes. This visual storytelling, combined with data on sales impact, makes the concept of packaging psychology easily understandable and relatable to viewers interested in branding and business.

Summary

This video discusses how packaging design can significantly impact a business's success, using examples like Zevia, Van Leeuwen Ice Cream, Neutral Milk, and Icelandic Provisions. It highlights how improved packaging can lead to increased sales and distribution by capturing consumer attention on crowded shelves.

Structure

1Introduction to packaging's impact on business
2Zevia's packaging change
3Van Leeuwen ice cream's packaging redesign and sales increase
4Neutral milk's packaging update and positive sales impact
5Icelandic Provisions' packaging change and distribution growth
6Tropicana's packaging failure and financial loss
7

Original caption

How packaging can change a business and the importance of design and buyer psychology #branding #design

More from @shwinnabego

Product placement

The video showcases before and after packaging designs for Zevia orange soda, Van Leeuwen ice cream, Neutral organic milk, Icelandic Provisions skyr, and Tropicana orange juice. The presenter discusses how these packaging changes affected sales and brand perception.

On-screen text

How packaging can change a biz REMINDER PACKAGING TRAJECTORY BUSINESS. CHANGE FROM THIS TO THIS NO, CHANGE? DETAILS SELLING, VAN WENT MESS SIMPLIFIED, LOOK SALES PERCENT. MILK ATTENTION VERY PACKAGING MORE EXPECTED SAW POSITIVE SALES. BEFORE AFTER PROVISIONS MUCH THEM A INCREASE SALES. WE ICONIC WHICH THIRTY MILLION LOSS AND ABOUT BOUGHT SHELVES, COMPETITION ATTENTION THAT QUICKLY AND EFFECTIVELY. IS ORANGE FLAVORED. THIS READ. LIKELIHOOD GETS NOTICED, PICKED UP CART. INTERESTING PSYCHOLOGY DESIGN. IMPORTANTLY, DRIVER

Transcript

Just a reminder that changing packaging can change the trajectory of a business. Zevia changed their packaging from this to this. And some people were like, no, why'd you change? I don't have the details on how Zevia is selling, but when Van Leeuwen ice cream went from this mess to this simplified, cohesive look, they increased sales by 50%. When Neutral milk went from this attention-grabbing yet very confusing packaging to this more standard expected format, they saw a positive impact on sales. And Icelandic Provisions from this to this opened up much more distribution for them and I think like a 16% increase in sales. And we can't forget this iconic flub, which was like a $30 million dollar loss. And this makes sense when you think about it in the context of where these products are bought, noisy shelves, a lot of competition for your attention. That packaging that quickly and effectively. There's no doubt that this is orange flavored. Whereas this, you kind of have to read. Increases the likelihood that your product gets noticed, picked up and added to cart. A lot of interesting psychology in packaging design. Importantly, a real driver