Welcome to Gnome Palooza!

@tvnz.official

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21 videos

Why it worked

The video uses high-energy, humorous clips from the film to create intrigue, effectively blending entertainment with a clear promotional message for the streaming platform.

Summary

This is a promotional trailer for the movie "Gnomes," which is being advertised as available to stream on the TVNZ+ platform. The video features clips of the movie's chaotic plot involving garden gnomes to entice viewers to watch.

Structure

1Introduction to the Gnome Palooza event
2Montage of chaotic gnome-related attacks
3News report snippet highlighting the police struggle
4

Original caption

Ever wondered what would happen if garden gnomes started plotting world domination? 🧙🏻‍♂️ #Gnomes is streaming now on TVNZ+ #StreamOn

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Product placement

(a) TVNZ+ ACTS — it is the streaming platform where the movie "Gnomes" is available to watch, and the video explicitly directs the viewer to stream it there. Removing it would change the call to action and the purpose of the video. (b) The Guardian and Mamamia appear as sources for review quotes; removing them would not change the video's core purpose.

Call to action

Gnomes is streaming now on TVNZ+

On-screen text

THE NOMPTON GAZETTE GNOME QUEEN FINALLY SEES OUTSIDE WORLD ★★★★ + THE GUARDIAN + "FUNNY & TWISTED" + MAMAMIA + "GREMLINS MEETS HOT FUZZ" + THE GUARDIAN + GNOMES STREAMING NOW tvnz+ STREAM ON

Transcript

Welcome to Gnome Palooza! The Gnome Queen. They're bringing loads of tourists. Holy smokes. We were attacked. By her. Evil garden gnomes. What the? Local police are struggling to maintain order. Everybody just calm down! You think this will affect the Gnome Festival? Gnomes, streaming now, TVNZ+.