Why it worked
The creator directly addresses a common viewer concern (cost vs. free availability) in a relatable and confident manner, reinforcing the value of her product and offering a free digital version to increase accessibility.
Summary
The creator addresses a comment questioning why she charges for her planner when it's available for free elsewhere. She clarifies that she is the one offering it for free, making it available digitally on her website, theprsmethod.com, due to her confidence in its value.