The hunt is over...

@mainstmuse

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SoundTikTok sound · Anything Could Happen

Promoted product

Hobby Lobby tea light holder

Why it worked

The video taps into the popular "dupe" and "affordable home decor" trends, showcasing a desirable item at a low price point. The creator's excitement and simple styling demonstration make the product aspirational and achievable for viewers.

Summary

The creator finds a $6 tea light holder and a matching wood tray at Hobby Lobby. She then styles the tea light holder on the tray, lighting it to create a cozy ambiance.

Structure

1Finding the tea light holder at Hobby Lobby
2Styling the tea light holder on a wood tray
3Lighting the tea light holder
4Showing the final styled look

Product placement

Hobby Lobby: ACTS - the store where the creator shops for home decor items. Removing it would change the context of the video. Hobby Lobby tea light holder: ACTS - the product the creator finds and styles. Removing it would change the focus of the video.

Original caption

The hunt is over! I finally found the $6 hobby lobby tea light holder today…and honestly it’s even cuter in person! I kept it simple and styled it on a $6 wood tray I also found at hobs lobs! #hobbylobbyfinds #hobbylobbytealightholder #fairylight #affordablehomedecor #budgethome

More from @mainstmuse

On-screen text

The hunt is over... I found the $6 hobby lobby tea light holder! Let's style it...

Transcript

The hunt is over! I finally found the $6 hobby lobby tea light holder today…and honestly it’s even cuter in person! I kept it simple and styled it on a $6 wood tray I also found at hobs lobs!