Asking our top customers how much they think they've spent at Aver 👀

@averactive

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Selling · Ecom Product

Averseen in 2 videos →

Why it worked

The video leverages the relatable shock and humor of customers realizing how much they've spent on a brand they love, tapping into the 'guilty pleasure' or 'addiction' aspect of consumerism in a lighthearted way.

Summary

The video features the brand "Aver" interviewing customers in a gym setting about how much they estimate they have spent at the store. Customers provide surprisingly high figures, with the interviewer revealing the actual amounts, often leading to shocked reactions.

Structure

1Introduction and question about spending at Aver
2First customer's guess and reveal
3Second customer's guess and reveal
4Third customer's guess and reveal
5Fourth customer's guess and reveal
6Fifth customer's guess and reveal

Product placement

Aver: ACTS - the brand of clothing worn by the people interviewed and the brand being discussed. Removing it would change what happens in the video. Ironedge: APPEARS - a logo on a weight plate in the background. Removing it would not change what happens in the video.

Original caption

I fear we shouldn’t of told them…. #topcustomer #businessowner #business #businesstips #unboxing

More from @averactive

Their other posts in the index, biggest breakout first.

On-screen text

Asking our top customers how much they think they've spent at Aver 👀

Transcript

How much do you think you've spent at Aver? Probably like 14,000. 14,000, okay. I think something close. Let's see. 25,885. Am I a top spender? You're one of them. I could have had a house loan, but it's worth it. I'm here with Adriana. How much do you think you've spent on Aver? God. I'm gonna say like 5,900. Okay, okay. 333 and 74 cents. Still more than I expected, but like I can live with it. I know it's like probably more than 5,000. I hope not, but I think it is. 8,000. 8,360 and 66 cents. My mom's trying to put me on a ban and I keep begging her no. Please don't hate me. Like 3 grand? Okay, okay. 8,756. What the hell? It's worth it. It's worth it, but also after pays the best friend. So practically free. At Gomer? I guess. Closest maybe 9,000. $9,051. Yeah. Closer. Good, but also scary. Mark 5,200. 10,000. 700 and 56. Just a little bit of. No, what? Yeah. Of course. More than myself. That's crazy, but it's worth it guys.