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All breakouts
28.2Silent UGCPOV / Skit hookConsumer Apps
Hook
IG stories of that one friend who had a bf once and then never again
@nikiivictoria
1.6M followers · usually 17.8K views a post
Views
462.4K
Likes
114.8K
Comments
253
Shares
10.1K
Why it worked
The video leverages a highly relatable social trope to build community, while the high-quality, aspirational visuals serve as a subtle demonstration of the app's capabilities for taking great photos.
Summary
A montage of a woman traveling and living an active lifestyle is shown, implying she is single and enjoying her freedom. The video uses a relatable caption to frame the content as a lifestyle vlog.
Structure
- 1Opening text hook
- 2Montage of travel clips
- 3Montage of social activities
- 4Final shot of the creator smiling
Product placement
The video is a showcase of high-quality, posed photos and videos that are the result of using the Photogenik app, which is linked in the creator's bio.
On-screen text
IG stories of that one friend who had a bf once and then never again
Original caption
I’m that friend… #relatable #single
More from @nikiivictoria
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