SARS will buy you an IPHONE every year.

@joshua.talks.finance

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SoundTikTok sound · original sound - joshua.talks.finance

Promoted product

Retirement Annuity

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2 videos2 creators

Why it worked

The video leverages a surprising and relatable financial "hack" – using tax refunds to purchase desirable items like iPhones. It simplifies a complex financial concept (tax deductions on retirement annuities) into an easily digestible and aspirational outcome, making it highly shareable.

Summary

The video explains how contributing to a retirement annuity in South Africa can result in a significant tax refund from SARS. This refund, approximately R20,000 for someone earning R50,000 per month and contributing R4,630 monthly, is presented as enough to purchase a new iPhone annually.

Structure

1Hook: SARS buys you an iPhone yearly
2Explanation of RA contribution and tax deduction
3Calculation of R20,000 refund
4

Original caption

SARS will literally buy you an iPhone every year. 📱 Earn R50k/month and put R4,630/month into a retirement annuity? SARS refunds you around R20k when you file — enough to cover a brand new iPhone, in cash, into your account. This isn’t a loophole. It’s just how RA tax deductions work — and most people never claim it. ⚠️ General education only, not personalised financial advice. Speak to a professional before making investment decisions. #SouthAfricanFinance #TaxRefund #RetirementAnnuity #PersonalFinanceSA #WealthBuildingSA

More from @joshua.talks.finance

Product placement

SARS (South African Revenue Service) - collects taxes and issues refunds. It acts by processing tax returns and issuing refunds. Removing it would change the entire premise of the video. Retirement Annuity (RA) - a type of investment account that offers tax benefits. It acts as a savings vehicle for retirement. Removing it would remove the core financial product discussed. iPhone - a smartphone manufactured by Apple. It appears as a desirable purchase made possible by the tax refund. Removing it would change the specific example of what the refund can buy, but not the core financial concept. Apple - manufacturer of the iPhone. It merely appears as the brand of the phone. Removing it would not change what happens in the video.

Call to action

Speak to a professional before making investment decisions.

On-screen text

SARS will buy you an IPHONE every year R50,000 salary R4,630 R20,000 Refund

Transcript

Did you know that SARS will buy you the brand new iPhone every single year? I'm not joking. If you earn 50,000 rand a month and you put just a 4,630 rand a month into a retirement account, when you file your tax return, SARS sends you 20,000 rand back, cash, into your bank account. That's a brand new iPhone 17 paid for by the taxman.