Parting gift for my roommate of 6 years

@cierramillerr

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SoundTikTok sound · original sound - cierramillerr

Promoted product

Capard

Why it worked

The video taps into the emotional aspect of friendship and moving on, while also showcasing a unique and personalized gift idea. The quick turnaround and affordable price point make it relatable and aspirational.

Summary

The creator gets custom engraved key charms from Capard as a parting gift for her roommate of 6 years. She then takes the charms to Lazy Max for engraving and shows the final product on a bracelet.

Structure

1Introduction and context of the gift
2Visiting Capard to select charms
3Going to Lazy Max for engraving
4Showing the final engraved charms
5Presenting the gift to the roommate

Product placement

Capard: a jewelry store that engraves items. It acts by engraving numbers onto a charm. Removing it would change the video's outcome. PointOne: a digital display on a building. It merely appears. Removing it would not change what happens in the video. Universal Jewelers: a jewelry store. It merely appears. Removing it would not change what happens in the video. Lazy Max: a laser engraving service. It acts by engraving items. Removing it would change the video's outcome.

Original caption

The perfect gift for the best 6 years 🥹 from 79 to 55 to 2 🔑💛 #gift #jewelry #charm #engraved

More from @cierramillerr

On-screen text

Parting gift for my roommate of 6 years

Transcript

Parting gift for my roommate of 6 years. My roommate/best friend and I have been living in New York City together for 6 years in 3 different apartments. We are sadly parting ways this year so I wanted to get her a little gift. So I actually went to Capard and I found these two tiny solid gold key charms. And I'm going to get them engraved with the numbers of the apartments that we've lived in together. I'm going to wear mine on my charm bracelet and I'm just going to give her the charm so she could choose what she wants to put it on. Capard only allowed 4 numbers. I need 5, so that's why I'm outsourcing. So let's go get it engraved. We're in the diamond district. We were able to do it in literally 15 minutes and it was $15 a piece. That was amazing. I went to Lazy Max in New York City. Highly recommend. The guy was so, so nice. And then I got the charm bracelet. It's like a little gift. I'm going to give her a little gift. Why? No. Yes. I know. Wait. No. I know. Wait. No.