I recently retired from my corporate job

@cierramillerr

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SoundTikTok sound · bummin out

Promoted product

Pret A Manger

Pret's Pumpkin Patch — It's officially pumpkin season at Pret. Made with cozy flavors of fall, our new pumpkin recipes are ready to spice up your usual routine. From our Spiced Pumpkin Latte to our Pumpkin Cheesecake Danish, we have something you're sure to fall in love with.

Why it worked

The video leverages a relatable life transition (retirement) and connects it to a current promotion from a well-known food brand. The creator's personal experience and endorsement of the "Pick Your Pair" deal as a convenient, delicious option for a busy lifestyle likely resonated with viewers seeking quick meal solutions.

Summary

The creator, having recently retired from her corporate job, visits Pret A Manger to try their "Pick Your Pair" deal. She highlights the convenience and quality of the food and drink options, suggesting it's a perfect lunch for a busy lifestyle.

Structure

1Creator introduces retirement and Pret's new menu items.
2Creator explains the "Pick Your Pair" deal and her choices.
3Creator shows and tastes the sandwich and soup.

Original caption

corporate retirement 🤝 Pret retirement. Classic faves are now included in $9.99 Pick Your Pair @Pret A Manger USA

More from @cierramillerr

Product placement

Pret A Manger: ACTS - a food and drink retailer where the creator purchases and consumes food and drinks. Removing it would change what happens in the video. Pret: ACTS - branding on food and drink packaging. Removing it would not change what happens in the video.

Call to action

Pick your Pair $9.99

On-screen text

Mix and match any two Half Sandwich, Small Soup, Side Salad. Pick your Pair $9.99 Fresh Pick Pair $9.99 New Pumpkin Bisque $7.00 | Cal 252 without topping V. Vegetarian Pick Pair $9.99 New Chicken & Bacon Half Sandwich $6.95 | Cal 330 Pick Pair $9.99 Prosciutto & Parmesano Half Baguette $6.95 | Cal 347 Fresh Pick Pair $9.99 Feel Good

Transcript

I recently retired from my corporate job and apparently Pret and I are on the same timeline because they just brought some of their most loved menu items out of retirement. And now that I am a full-time content creator, I'm actually busier than I was before. So when I'm running around the city filming, I need something quick and Pret has their Pick Your Pair for $9.99. You can mix and match any two. I went with the half Prosciutto and Parmesano half baguette and the small Pumpkin Bisque. And obviously had to get a matcha. The size of the sandwich and the soup is seriously my dream lunch. And I was also very happy with the matcha coming from someone who drinks it every day. And now that fall is here, I'll definitely be here for the Pumpkin Bisque. It's perfection. It really is the perfect lunch for a busy day in or out of the office.