Trying the viral $60 toast

@cierramillerr

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SoundTikTok sound · Moonlit Bossa

Promoted product

Rye toast

Why it worked

The video taps into the viral food trend by showcasing an expensive and visually appealing product, prompting viewer engagement through a question about trying it and discussing its value.

Summary

The creator tries a $60 box of assorted rye toasts from a New York City bakery called Rye. She samples several flavors, including seeded honey, goat cheese with hot honey, brie with fig, butter and chives, salted chocolate, and PB&J. While she enjoys most of them, the chive flavor is not her favorite, and she questions if the price is justified.

Structure

1Introduction to the viral $60 toast
2Showcasing the different toast flavors
3Tasting the seeded honey toast
4Tasting the goat cheese and hot honey toast
5Tasting the brie and fig toast

Original caption

Which one would you try??🍞🍞🍞 #rye #food #tastetest #sourdough #nycfoo

More from @cierramillerr

Product placement

Rye bread: it is the base for the toast. It acts as a food item that is being reviewed. Removing it would change the video. Goat cheese: it is a topping for the toast. It acts as a food item that is being reviewed. Removing it would change the video. Hot honey: it is a topping for the toast. It acts as a food item that is being reviewed. Removing it would change the video. Fig jam: it is a topping for the toast. It acts as a food item that is being reviewed. Removing it would change the video. Peanut butter: it is a topping for the toast. It acts as a food item that is being reviewed. Removing it would change the video. Chocolate spread: it is a topping for the toast. It acts as a food item that is being reviewed. Removing it would change the video. Chives: it is a topping for the toast. It acts as a food item that is being reviewed. Removing it would change the video. Seeds: it is a topping for the toast. It acts as a food item that is being reviewed. Removing it would change the video. Sourdough starter: it is an ingredient used to make the rye bread. It acts as a food ingredient. Removing it would change the video. Linktree: it is a link aggregator for the creator's social media. It merely appears. Removing it would not change the video.

Call to action

Which one would you try??

On-screen text

Trying the viral $60 toast

Transcript

Trying the viral $60 toast. This is made from 60 year old rye sourdough starter. We have salted chocolate, PB&J, fig, goat cheese and hot honey, seeded honey, and butter and chives. This place is called Rye on Lafayette and it's so gorgeous inside. Starting with the seeded honey. Oh my god. It's good. It's super crunchy and really sweet from the honey and bread is my number one favorite food. So this place was made for me. Cashier said this was her favorite as well. Next is the goat cheese and hot honey. The cheese is good. It's not too rich, it's like cream cheese vibes. I mean, it's just delicious. It's expensive, but it's very good. Next is brie and fig. This is so good. Berry mild. I was expecting something potent. It's like a subtle, sweet flavor. Next is butter and chives. This is a lot of chives. Oh my god. This is not my favorite. This is the salted chocolate. I'm not sure if this is Nutella or not. Peanut buttery. Last we have PB&J with a side of clea's bite mark. This chop. Mmm. Personal favorite is the seeded honey. The chive is not my favorite. But the seeded honey is definitely my favorite. They sell the loaves of bread inside. You can also just get like one piece to try. Is it worth $60? That's a hard question to answer because if you don't appreciate bread, no. But if you do, it might be. It's worth a try.