Costco's Secret Weapon? Its Millionaire Employees

@wallstreetjournal

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Costco

Why it worked

The video taps into the aspirational narrative of a stable, well-paying job leading to financial security and a fulfilling career. It humanizes a large corporation by focusing on individual success stories and the positive impact of employee loyalty and company culture.

Summary

This video highlights how Costco's long-tenured employees, like Tony Barzar who has worked there for 40 years, are a key asset to the company. It showcases how Costco's pay and benefits allow employees to achieve financial security, with Barzar having saved over $1 million in his 401(k) and benefiting from comprehensive healthcare.

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Transcript, structure and on-screen text

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Original caption

Long-tenured workers are Costco’s secret weapon. They are reliable and experienced, able to speed shoppers through a checkout line, and serve as mentors to newer workers, passing down the company’s unique culture, Costco executives say. Host/Reporter: @sarahnassauer Producer: @jaredmitovich #wsj #costco #millionaire #401k #tucson