GLOW RECIPE

@_leaveitblankk

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SoundTikTok sound · original sound - _leaveitblankk

Promoted product

Glow Recipe Banana Milk Kit

Why it worked

The video combines a relatable "surprise delivery" trope with a satisfying DIY drink-making process and product testing, creating a multi-layered engagement strategy. The creator's genuine reactions and the inclusion of both a drink and a beauty product appeal to a broad audience.

Summary

The creator receives a surprise picnic basket from Glow Recipe containing a banana milk kit and matcha ingredients. She then proceeds to make a banana matcha drink and tries out a Glow Recipe lip balm.

Structure

1Receiving a surprise delivery
2Making a banana matcha drink
3Trying out a lip balm
4Reacting to the drink and lip balm

Product placement

Glow Recipe: (a) ACTS - it is the brand of the sunscreen being squeezed, the brand of the banana milk kit, and the brand on the cup. Removing it would change what happens in the video. kokematcha: (a) ACTS - it is the brand of matcha used to make the drink. Removing it would change what happens in the video.

Original caption

@Glow Recipe never seizes to surprise me 😭 Matcha is from @kokematcha and it’s AMAZING!!! #lippies #makeupproducts #lipbalm #lipproducts

More from @_leaveitblankk

On-screen text

the of recipe sun Today 12:30 PM come outside I got a little sumn for you.... i sum you Glow Recipe iMessage Today 12:30 PM come outside I got a little sumn for you.... there's gosh freaking way oh god glow our banana as matcha you love sunscreen thank much um the happened did whole picnic glow going me banana caramel and matcha cup this insane better okay have first ice 10-DAY FORECAST Today 77° 98° how okay obviously banana milk entire matcha shot let shot the shot cause alcohol banana top hello a wanna well it drizzle can't anything universe that sugar no Ooooh! roll okay cheers not wow shit never but best the sent banana Milk Kit these edition shades test imagine try ooh recipe second improved their low baby but this wondering does banana thank recipe made and oh message sunscreen come outside I got a little sumn for you.... Today 1:43 PM coming more sunscreen is coming

Transcript

This is the current state of my Glow Recipe sunscreen. Who the hell is texting me right now? Come outside I got a little sumn for you.... I got a little sumn for you. From Glow Recipe. No, there's actually gosh, no freaking way. Oh my god. Glow. Our exclusive banana matcha kit as well as build your own matcha. You to enjoy. Love sunscreen today. Thank you so much. Um, the what the hell just happened? Did the whole picnic basket from Glow Recipe. What is going on? They sent me banana milk, caramel cold foam, and matcha. And a cup of ice. This is insane. This is even better than the sunscreen. Okay, but obviously we have to make the matcha first before the freaking ice melts. How? Okay, so first, obviously, we're obviously going to do some banana milk. I've actually never had banana milk in my entire life. And matcha. A shot of matcha. This is the only kind of shot that I will take because I don't drink alcohol. And let's do the banana. Top. Banana. Top. Hello. A. Wanna. Well, it. Ooh. I don't know if I've tried the Glow Recipe lip balm second, but I feel like they've improved their formula. Their earlier lip balms lookie felt like baby food on the lips, but this one doesn't. I'm wondering. Does banana? Thank recipe. Made. Oh. Message. Sunscreen. Come outside I got a little sumn for you.... More sunscreen is coming.