One matcha for the inside. One for the outside.

@innisfreeusa

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SoundTikTok sound · original sound - innisfreeusa

Promoted product

Innisfree Matcha Powder Wash

Innisfree Matcha Powder Facial Cleanser gently exfoliates, helps refine texture, and hydrates with Matcha Complex, enzymes, and hyaluronic acid.

2 videos

Why it worked

The video uses a clever parallel between consuming matcha and using a matcha-based skincare product, creating a memorable and engaging concept. The "matcha inside & outside" theme is visually reinforced and tied to a specific product launch.

Summary

The creator demonstrates the dual use of matcha, both internally as a drink and externally as a facial cleanser with Innisfree's Matcha Powder Wash. The product is announced to be launching exclusively on TikTok Shop on September 1st, 2026.

Structure

1Drinking matcha
2Introducing Innisfree Matcha Powder Wash
3Applying the cleanser to face
4Drinking matcha while wearing cleanser

Original caption

One matcha for the inside. One for the outside. 💚 Coming 9.1.26, exclusively on TikTok Shop. #newproduct #koreanskincare #cleansingpowder #matchaskincare

More from @innisfreeusa

Product placement

Innisfree Matcha Powder Wash (Facial Cleanser) ACTS - it is applied to the face as a cleanser, and the result is shown. Removing it would change what happens in the video. TikTok Shop APPEARS - it is mentioned as the exclusive sales channel. Removing it would not change what happens in the video.

Call to action

Coming 9.1.26, exclusively on TikTok Shop.

On-screen text

matcha inside & outside

Transcript

One matcha for the inside. One for the outside. 💚 Coming 9.1.26, exclusively on TikTok Shop. #newproduct #koreanskincare #cleansingpowder #matchaskincare