GUYS do you also have this update? 🥺

@cookingwithkaya43

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SoundTikTok sound · Welp, Didn't Expect That

Promoted product

Gustino

Download Gustino: Recipe & Meal Planner by Avalanche Factory on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Gustino:…

12 videos

Why it worked

The video taps into the common user experience of discovering unexpected app updates, creating a sense of shared discovery and curiosity. By showcasing a visually appealing recipe and the app's user-friendly interface, it subtly promotes the app's utility for home cooks.

Summary

The creator shares a "new update" they discovered on the Gustino cooking app, showing how it displays recipes with nutritional information and step-by-step cooking instructions. They navigate through a recipe for Salted Caramel Carrot Cake Banana Bread, highlighting the ingredients and the cooking steps.

Structure

1Creator expresses surprise about an app update.
2Creator shows a recipe video found on TikTok.
3Creator navigates to the Gustino app to view the recipe details.
4

Original caption

Who was going to tell me?? #gustino #cookingapp

More from @cookingwithkaya43

Product placement

Gustino: This is a cooking app that provides recipes and guides users through the cooking process. It ACTS by displaying recipes, ingredients, and step-by-step instructions, and allows users to start cooking and add items to their groceries or meal plan. Removing it would change what happens in the video because the video is demonstrating its use. TikTok: This is a social media platform where the video is hosted and where the recipe video is found. It APPEARS as the platform hosting the content and is not essential to the demonstration of the Gustino app itself. Removing it would not change what happens in the video.