ive been cooking for 10 YEARS and now i see THIS?? 🤯

@cookingwithkaya43

1.3K followers · usually 5.8K views a post

Views

1.3M

Likes

8.7K

Comments

67

Shares

10.9K

SoundTikTok sound · Welp, Didn't Expect That

Promoted product

Gustino

Download Gustino: Recipe & Meal Planner by Avalanche Factory on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Gustino:…

12 videos

Why it worked

The video uses a relatable hook of a long-time cook discovering a helpful new tool, creating intrigue and encouraging viewers to check out the app for themselves.

Summary

The creator expresses shock and disbelief upon discovering a cooking app called Gustino after cooking for 10 years. They navigate through the app, viewing a recipe for "Hot Chili Chicken Burgers" and its ingredients, before starting the cooking process within the app.

Structure

1Creator expresses surprise at discovering a new cooking app.
2Creator navigates to a recipe for "Hot Chili Chicken Burgers" on the Gustino app.
3Creator views the ingredients list for the recipe.
4Creator initiates the cooking process within the app.

Original caption

Who was going to tell me?? Hm? #CookingHacks #gustino #cookingapp

More from @cookingwithkaya43

Product placement

Gustino (app that provides recipes and cooking instructions) ACTS - the app's interface is operated to display a recipe, and the result is that the user can follow the recipe. Removing it would change what happens in the video.