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13.7Talking HeadCuriosity Gap hookLifestyle
Hook
ive been cooking for 2 YEARS and nobody told me about THIS??
@cookingwithkaya43
1.3K followers · usually 5.8K views a post
Views
78.9K
Likes
237
Comments
2
Shares
328
Why it worked
The video taps into a common sentiment of discovering helpful tools late, creating relatable surprise and intrigue. The visual demonstration of the app's functionality and recipe presentation makes it appealing.
Summary
The creator expresses surprise at discovering the Gustino app, which provides recipes, after cooking for two years. The video shows them navigating the app to find a banana bread recipe and then starting the cooking process.
Structure
- 1Creator expresses surprise at a cooking discovery
- 2Creator shows the Gustino app interface
- 3Creator selects a banana bread recipe
- 4Creator begins the cooking steps within the app
Product placement
Original caption
Who was going to tell me?? #gustino
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