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627Talking HeadDirect Question hookLifestyle
Hook
GUYS do you also have this update???
@cookingwithkaya43
1.3K followers · usually 5.8K views a post
Views
3.6M
Likes
83.8K
Comments
255
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61.1K
Why it worked
The video leverages a relatable "discovery" format, presenting a useful app as a personal find rather than a direct advertisement. The visual appeal of the food and the clear demonstration of the app's functionality make it engaging.
Summary
The creator shares a discovery of the Gustino app, which provides recipes and cooking instructions. They navigate through a recipe for chocolate custard and chocolate chip rolls, showing the ingredients and steps within the app.
Structure
- 1Creator expresses surprise about an app update.
- 2Creator shows a grid of food images on their phone.
- 3Creator selects a specific recipe for chocolate rolls.
- 4Creator navigates through the recipe details and ingredients.
Original caption
Who was going to tell me?? #gustino #CookingHacks
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