it's 6:00am in winter but come with me for a run

@taylahverney

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SoundTikTok sound · original sound - taylahverney

Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

4 videos2 creators

Why it worked

The video combines a relatable 'day in the life' format with a subtle product integration, showcasing the creator's fitness journey and the benefits of the energy drink and running shoes in a natural way.

Summary

The creator shares her morning routine, including an early winter run, and discusses using OxyShred energy drink for pre-workout fuel. She also mentions her choice of Puma running shoes and the challenges of running in cold weather.

Structure

1Waking up early for a run
2Discussing training phase and motivation
3Trying OxyShred energy drink
4

Original caption

counting down until marathon training. hopefully it warms up a little first! @OxyShred Energy #OxyShredenergy #runtok #runnergirl #runnerslife #runner

More from @taylahverney

Product placement

OxyShred Energy (ACTS - the creator drinks it for energy before a run, and explains its ingredients and benefits, making it useful for her workout. Removing it would change the context of her pre-run routine and explanation. It is a visible and consumed product. This is promotional.) Puma Deviate (ACTS - the creator wears the shoes for her run and states she loves them for easy runs, indicating they are functional and desirable for her activity. Removing them would change the visual of her running gear and her stated preference. This is promotional.)

On-screen text

it's 6:00am in winter but come with me for a run I'm in between training blocks at the moment so I'm in that weird in- between phase where I don't have a running plan getting me out the door today I'm trying OxyShred before I head out I used to think it was just another energy drink but it actually has other ingredients like L-Carnitine and B vitamins which support energy metabolism and production I was planning to do a 30 minute easy run was today but ended up doing 40 I chose to wear my Puma Deviates because I absolutely love them for my easy runs it wasn't even that hot when I was in Gold Coast but coming back to Melbourne it is freezing and I'm struggling particularly when it comes to running and even though these runs aren't as exciting as those in my training block they are what are keeping me consistent and fit until I start my full mara block soon, ah! have a good day

Transcript

it's 6:00am in winter but come with me for a run I'm in between training blocks at the moment so I'm in that weird in- between phase where I don't have a running plan getting me out the door today I'm trying OxyShred before I head out I used to think it was just another energy drink but it actually has other ingredients like L-Carnitine and B vitamins which support energy metabolism and production I was planning to do a 30 minute easy run was today but ended up doing 40 I chose to wear my Puma Deviates because I absolutely love them for my easy runs it wasn't even that hot when I was in Gold Coast but coming back to Melbourne it is freezing and I'm struggling particularly when it comes to running and even though these runs aren't as exciting as those in my training block they are what are keeping me consistent and fit until I start my full mara block soon, ah! have a good day

A little sunshine and a run by the beach is honestly my favourite part of the da

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OxyShred Energy

113.5Kviews@taylahverney

Marathon training while working full-time definitely keeps it interesting, but s

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OxyShred Energy

105.9Kviews@taylahverney

the photographer really did catch every stage of Gold Coast half marathon 😅 #ha