5 early mornings. 5 workouts.

@nessaessaa

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SoundTikTok sound · original sound - sh3lly_xastr0

Promoted product

OxyShred

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11 videos7 creators

Why it worked

The video succeeds by framing the product as an essential, habitual component of a relatable 'day-in-the-life' fitness journey, rather than a forced advertisement.

Summary

The creator documents her early morning fitness routine, highlighting her consistency in waking up early and working out. She incorporates a scoop of OxyShred pre-workout as a key part of her daily process.

Structure

1Creator introduces her early morning routine
2Shows preparation of her pre-workout supplement
3Demonstrates gym workout exercises
4Reflects on the importance of consistency over motivation

Original caption

5 early mornings. 5 workouts. A whole lot of “why do I do this to myself?” 💀😂 But showing up even when I don’t feel like it is EXACTLY why I keep doing it. Same alarm, same scoop of OxyShred, and we GET IT DONE. 👏🏼 Consistency > motivation. Every. Single. Time. @ehplabs #OxyShred

More from @nessaessaa

Product placement

OxyShred (a pre-workout supplement): (a) ACTS — the creator scoops it into a shaker bottle and says it is part of her morning routine. Removing it would change the video's focus on her fitness routine. CREA-8 (a creatine supplement): (a) ACTS — it is visible on the counter next to the OxyShred. EHPlabs (the brand): (b) APPEARS — tagged in the caption. Removing it would not change the video's content.

On-screen text

2am used to feel impossible. Now it's just part of the routine with OxyShred

Transcript

5 early mornings. 5 workouts. A whole lot of “why do I do this to myself?” But showing up even when I don’t feel like it is EXACTLY why I keep doing it. Same alarm, same scoop of OxyShred, and we GET IT DONE. Consistency > motivation. Every. Single. Time.