🚨 STARTING TOMORROW!!! 🚨

@heightsdrivethru

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SoundTikTok sound · original sound - heightsdrivethru

Promoted product

Heights Drive-Thruheightsdrivethru.com

Tampa's Coolest Drive-Thru. Drinks, snacks, fresh food, and viral finds, all from your car.

3 videos

Why it worked

The video effectively uses a soft-sell approach by highlighting the deliciousness and customizability of the new products, creating anticipation for their launch. The use of emojis and enthusiastic language in the caption and on-screen text further enhances engagement.

Summary

Heights Drive-Thru is announcing the launch of their new Affogatos and Matchagatos, customizable caffeinated desserts made with local espresso and premium matcha. The treats will be available starting at noon on July 16th.

Structure

1Announcement of new products
2Description of ingredients and customization
3Highlighting the caffeinated nature of the treats
4

Original caption

🚨 STARTING TOMORROW!!! 🚨 The wait is finally over… introducing our Affogatos & MATCHAgatos! 🍦☕🍵 Made with locally roasted @spaddyscoffee espresso and our premium matcha you’ve already fallen in love with, these treats are completely customizable and highly caffeinated! They make the perfect daytime treat! 🍓 Strawberry? 🍌 Banana? 🍪 Cookie Butter? 🍫 Chocolate? Mix and match your favorite flavors, or create your own. We can’t wait for you to try them! 💚💚 #seminoleheights #heightsdrivethru #tampasoftserve #tampacoffee #tampafoodies

More from @heightsdrivethru

Product placement

Heights Drive-Thru (ACTS - it is the name of the business selling the products, and the video is an advertisement for it. Removing it would change what happens in the video). Spaddy's Coffee (APPEARS - it is mentioned as an ingredient, but its interface is not operated and no visible result comes from it. Removing it would not change what happens in the video).

Call to action

Starting at noon on 7/16

On-screen text

DRIVE HEIGHTS AFFOGATO MATCHAGATO CARAMEL AFFOGATO MATCHAGATO COOKIE BUTTER MATCHAGATO AFFOGATO STARTING AT NOON ON 7/16/ OR TURN YOUR FAV LATTE/MATCHA INTO AN AFFOGATO OR MATCHAGATO!

Transcript

Starting tomorrow!!! The wait is finally over… introducing our Affogatos & MATCHAgatos! Made with locally roasted Spaddy's Coffee espresso and our premium matcha you’ve already fallen in love with, these treats are completely customizable and highly caffeinated! They make the perfect daytime treat! Strawberry? Banana? Cookie Butter? Chocolate? Mix and match your favorite flavors, or create your own. We can’t wait for you to try them!

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