Why it worked
The video provides a concise list of commonly used skincare ingredients and practices that the creator chooses to avoid, tapping into the popular 'things I avoid' trend. The clear on-screen text and direct delivery make it easily digestible and shareable.
Summary
The creator lists five skincare practices and ingredients they personally avoid. These include retinol, niacinamide, cleansers with active ingredients, snail mucin, and dermaplaning.