@jbhifi_nz — 166x breakout

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OMW TO PRE-ORDER GTA VI

@jbhifi_nz

4.5K followers · usually 873 views a post

Views

149.1K

Likes

261

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Why it worked

The video uses a popular meme format ('WASTED' screen from Grand Theft Auto) combined with the anticipation of a highly anticipated game release (GTA VI) to create a humorous and relatable piece of content that taps into gaming culture.

Summary

The video shows someone walking through a JB Hi-Fi store, presumably to pre-order Grand Theft Auto VI. The video ends with a "WASTED" screen, mimicking a game over state.

Structure

1Walking into JB Hi-Fi
2Browsing the store
3Approaching the counter
4The "WASTED" screen

Product placement

GTA VI (Grand Theft Auto VI): Acts - it is the video game being pre-ordered. Removing it would change the video's entire purpose. JB Hi-Fi: Acts - it is the store where the pre-order is happening. Removing it would change the video's context. Paramount Pictures: Appears - it is a logo on the creator's jacket. Removing it would not change what happens in the video. Xbox: Appears - it is a logo on a product display. Removing it would not change what happens in the video.

Call to action

PRE-ORDER Grand Theft Auto VI 🦩🐊 from JB Hi-Fi & enter the draw to be in to #WIN 1 of 5 $500 JB Gift Cards!*

On-screen text

OMW TO PRE-ORDER GTA VI 500012496 760 40 SON IT CHEAPER? ASK FOR A JB DEAL! CLICK AND COLLECT FEEL BETTER EVERY DAY BEAUTY & TECH PAY HERE! SMASHING PRICES YOU ARE GONNA NEED! JB HI-FI YOUR CHANCE CAN MAKE A DIFFERENCE HELPING HANDS WASTED

Original caption

PRE-ORDER Grand Theft Auto VI 🦩🐊 from JB Hi-Fi & enter the draw to be in to #WIN 1 of 5 $500 JB Gift Cards!* 🤩 *Open to NZ residents 18+ only. Competition ends 11:59pm, 18/11/26. Includes already placed online pre-orders. To enter, pre-order Grand Theft Auto VI (any format) from JB Hi-Fi NZ (in-store or online) and complete the online entry form at https://www.jbhifi.co.nz/blogs/competitions/gta-vi-preorder-competition by 11:59pm NZST 18/11/26. One entry per eligible pre-order. 5x Winners, winning 1x $500 JB Gift Card each. Gift Card T&Cs apply www.jbhifi.co.nz/giftcardterms - Prize not transferable or redeemable for cash. Winners drawn 20/11/26. By entering this competition, you are agreeing toJB Hi-Fi’s general competition terms & conditions which are available at https://www.jbhifi.co.nz/pages/advertised-offers #jbhifinz #GTA #GTA6 #grandtheftauto #rockstargames #gamerlife #videogames #PS5 #XBOX