They fold, they fit in your pocket, and they’re absolutely packed with some of the most advanced smartphone tech available today.

@jbhifi_nz

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Why it worked

The video effectively uses a soft-sell approach by showcasing the practical benefits and stylish design of the Samsung foldable phones, appealing to a broad audience interested in cutting-edge technology and fashion.

Summary

The video introduces and showcases three new Samsung foldable phones: the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8, and Galaxy Z Flip 8. It highlights their features, including expansive displays, powerful processors, AI capabilities, lightweight design, and camera systems, positioning them as advanced and stylish devices.

Structure

1Introduction to Samsung foldables
2Showcase of Galaxy Z Fold 8 Ultra features
3Showcase of Galaxy Z Fold 8 features
4Showcase of Galaxy Z Flip 8 features
5Call to action to purchase

Product placement

Samsung Foldable range ACTS - they are smartphones that fold, fit in pockets, and are packed with advanced tech. Removing them would change the video. Samsung ACTS - its foldable range is being showcased. Removing it would change the video. Galaxy Z Fold 8 Ultra ACTS - it is a smartphone being demonstrated. Removing it would change the video. Galaxy Z Fold 8 ACTS - it is a smartphone being demonstrated. Removing it would change the video. Galaxy Z Flip 8 ACTS - it is a smartphone being demonstrated. Removing it would change the video. Snapdragon 8 Elite Gen 5 processor ACTS - it is the processor powering the Galaxy Z Fold 8 Ultra, enabling flagship performance. Removing it would change the understanding of the phone's capabilities. Galaxy AI ACTS - it is a set of features that simplify everyday tasks on the Galaxy Z Fold 8. Removing it would change the understanding of the phone's capabilities. JB Hi-Fi ACTS - it is the retailer where the Samsung foldables have landed and where viewers can purchase them. Removing it would change the call to action. JB Hi-Fi ACTS - it is the retailer where the Samsung foldables have landed and where viewers can purchase them. Removing it would change the call to action.

Original caption

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Transcript

They fold, they fit in your pocket, and they’re absolutely packed with some of the most advanced smartphone tech available today. The all-new Samsung foldable range has officially landed at JB and we're taking a closer look at the three phones everyone's talking about! Let’s unpack the Galaxy ZFold8 Ultra, Galaxy ZFold8 and Galaxy ZFlip8. First up, my new hero, the Galaxy Z Fold 8 Ultra. Featuring an expansive 8-inch display that's brighter, sharper, and more immersive than ever before. Powering the experience is the Snapdragon 8 Elite Gen 5 processor, delivering flagship level performance for seamless multitasking, streaming, gaming, and everything in between. Speaking of multitasking, this is where the Ultra really shines. Split your screen across multiple apps and reach your ultimate flow state. Reply to messages, order lunch, and catch up on your favorite show all at the same time. Then we have the Galaxy Z Fold 8, the lightest Fold ever. Weighing in at just 201 grams, it slips effortlessly into your pocket while still delivering the full foldable experience. Combined with intelligent Galaxy AI features that help simplify everyday tasks, the Galaxy Z Fold 8 is designed so you can do more with less effort. Now Brief keeps your day on track with a personalized briefing the second you pick up your phone. The weather, events, reminders, sports scores, and more all served up in one smart, easy-to-read snapshot. Combining a lightweight design with intuitive AI features, the Galaxy Z Fold 8 makes the power of a foldable feel more accessible than ever. Sleek, chic, and flawlessly pocketable, the Galaxy Z Flip 8 is as much a fashion statement as it is a powerhouse. The thinnest and lightest flip generation yet, Samsung truly made use of every inch. With a versatile 50 megapixel camera system designed to capture your best angle, every photo is social ready. Available in pink, graphite, or cream, choose to be bold or keep it classic. Samsung has done it again. To check out the new incredible Galaxy foldables, head and store to your local JB Hi-Fi or jump online at jbhifi.co.nz