unbox with me

@jbhifi_nz

4.5K followers · usually 873 views a post

Views

103.6K

Likes

210

Comments

4

Shares

6

SoundTikTok sound · original sound - jbhifi_nz

Promoted product

Confessions II

Why it worked

The video leverages the collector's appeal of limited edition vinyl and a popular artist, combined with a clear, albeit subtle, call to action directing viewers to a specific retailer. The visual appeal of the pink vinyl and the included poster adds to its shareability.

Summary

The creator unboxes a limited edition baby pink vinyl of Madonna's album 'Confessions II', highlighting its exclusive JB New Zealand pressing and a two-sided poster. The video then shows various other editions of the album available on the JB Hi-Fi website, encouraging viewers to purchase this specific edition from JB Hi-Fi New Zealand.

Structure

1Unboxing the limited edition vinyl
2Showing the baby pink vinyl and poster
3Highlighting the color and theme match
4Displaying other album variants on JB Hi-Fi website
5

Original caption

Get ready to jump right back onto the dancefloor! 🕺✨ Madonna's highly anticipated new album 'Confessions II' is OUT NOW! 👑💿 #jbhifinz #newatjb #jbexclusive #Madonna #ConfessionsII #newmusic @warnermusicnz

More from @jbhifi_nz

Product placement

Madonna (artist): appears on album cover, album title, and on the vinyl label. Removing it would change what happens in the video. Confessions II (album): appears on album cover, album title, and on the vinyl label. Removing it would change what happens in the video. JB Hi-Fi (retailer): appears as a watermark/label on the screen recording of the website and on the vinyl packaging. Removing it would not change what happens in the video.

Call to action

Pick this one up only at JB Hi-Fi New Zealand

On-screen text

unbox with me MADONNA'S CONFESSIONS II JB NEW ZEALAND EXCLUSIVE PRESSING IN BABY PINK. IS SOOO CUTE AND ABSOLUTELY MATCHES OF THIS ERA. PLUS, THIS EXCLUSIVE TWO SIDED POSTER! IS SUPER BUT WE HAVE A TON MADONNA CONFESSIONS II PICK THIS ONLY AT JB HI-FI ONLY AT JB HI-FI NEW ZEALAND