GIN WIGMORE BEAUTIFUL MESS SIGNING @ JB NEWMARKET

@jbhifi_nz

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SoundTikTok sound · original sound - jbhifi_nz

Promoted product

Beautiful Mess

Listen to Beautiful Mess by Gin Wigmore.

Why it worked

The video leverages the personal connection between a musician and their fans during a meet-and-greet event, creating a sense of community and excitement around the album release. The inclusion of the artist's name and album title, combined with the clear call to action to purchase from JB Hi-Fi, makes it a successful native promotion.

Summary

This video documents a signing event for Gin Wigmore's new album 'Beautiful Mess' at JB Hi-Fi Newmarket. Fans are shown interacting with the artist, getting autographs, and hugging her, highlighting the album's release and availability at the store.

Structure

1Announcement of Gin Wigmore signing event at JB Newmarket
2Fans interacting with Gin Wigmore (hugs, photos)
3Gin Wigmore signing albums
4Close-up of albums and promotional materials

Original caption

The iconic @officialginwigmore stopped by to celebrate the release of her incredible new album, 'Beautiful Mess' 💃🌪️ From album signings to big warm hugs, having her in-store at JB Newmarket was absolute magic! A massive thank you to everyone who came out to share the love! 💖🔥💔 💿 'Beautiful Mess' is OUT NOW! 🎵 Grab your copy on CD or Bleeding Heart Coloured Vinyl! at JB Hi-Fi in-store & online! #jbhifinz #newatjb #ginwigmore #beautifulmess #newmusic #nzmusician #nzmusic @umusicnz

More from @jbhifi_nz

Product placement

Gin Wigmore (artist): ACTS - performs a signing event for her new album. Removing her would change the event. JB Hi-Fi (retailer): ACTS - hosts the signing event and sells the album. Removing it would change the location and the context of the event. Beautiful Mess (album): ACTS - is the subject of the signing event and is being sold. Removing it would change the purpose of the event. JB Hi-Fi NZ (retailer): APPEARS - social media handle, likely a watermark. Removing it would not change what happens in the video. Umusicnz (record label): APPEARS - social media handle, likely a watermark. Removing it would not change what happens in the video.

Call to action

Pick it up from JB Hi-Fi

On-screen text

GIN WIGMORE BEAUTIFUL MESS SIGNING @ JB NEWMARKET NEW RELEASE VINYL 4K MOBIES GIN WIGMORE SIGNING COPIES OF HER BRAND NEW ALBUM! BEAUTIFUL MESS OUT THIS FRIDAY! JB HI-FI NEWMARKET WESTFIELD SHOPPING CENTRE 301 BROADWAY, NEWMARKET, AUCKLAND SATURDAY 18TH JULY 12PM - 1PM THANKS FOR COMING :) NEW ALBUM OUT NOW! PICK IT UP FROM JB HI-FI

Transcript

I woke up with a hole in my chest And the things that you said still had me catching my breath Oh, how it hurts to see that look in your eyes My fingers still numb, I don't know who's inside Can love you less Can love you less All I wanted was you And your beautiful mess I follow you down to the earth With your belly of lies, yeah, I would suffer your curse What do you do when you're down is up When you're sick in the head from a ride in the gut I had everything, everything Thanks for coming :) New album out now! Pick it up from JB Hi-Fi