I LOVE HALLOWEEN MAKEUP

@lolo.lehnen

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SoundTikTok sound · original sound - lolo.lehnen

Promoted product

Garnier Micellar Cleansing Water

Explore top-rated hair care, hair styling, hair color & skin care products for both men and women by Garnier for your own custom hair and skin care routines.

8 videos8 creators

Why it worked

The video uses a highly relatable pain point (removing difficult Halloween makeup) to demonstrate the product's efficacy in real-time, making the promotion feel like a helpful tutorial rather than a forced advertisement.

Summary

The creator demonstrates how to effectively remove heavy Halloween makeup using Garnier Micellar Cleansing Water and reusable cleansing pads. She highlights the product's ability to remove waterproof makeup without rubbing and notes its fragrance-free, non-greasy formula.

Structure

1Introduction of the problem: sleeping in Halloween makeup
2Introduction of the solution: Garnier Micellar Water and Eco Pads
3Demonstration of the product removing makeup

Original caption

Halloween makeup is fun, but sleeping in it is absolutely NOT happening 😂 Taking it all off with @GARNIER Micellar Water + the cleansing pad ✨ #GarnierPartner #garnierskincare #garnier #skincare #skincareroutine

More from @lolo.lehnen

Product placement

Garnier Micellar Cleansing Water: (a) ACTS — the creator demonstrates it removing heavy Halloween makeup from her face. Garnier Micellar Cleansing Eco Pads: (a) ACTS — the creator uses these to apply the micellar water and wipe off her makeup; she highlights that they are reusable and massive.

On-screen text

I LOVE HALLOWEEN MAKEUP BUT YOU COULD NOT PAY ME TO SLEEP IN IT SO I'M PARTNERING WITH GARNIER TO SHOW YOU HOW EASILY I CAN TAKE ALL OF THIS OFF I LOVE ALL THE GARNIER MICELLAR WATERS BUT FOR HALLOWEEN MAKEUP HONEY WE NEED WATERPROOF I ALWAYS PAIR THIS WITH THEIR CLEANSING PADS THEY'RE MASSIVE AND YOU CAN REUSE THESE WHICH I'M GONNA NEED TO FOR HALLOWEEN LOOK HOW EASILY THIS REMOVES MY MAKEUP YOU DON'T NEED TO RUB OR TUG IT REALLY JUST SLIDES RIGHT OFF MY FAVORITE THING ABOUT THIS IS THAT IT'S FRAGRANCE FREE AND IT DOESN'T FEEL OILY OR GREASY IT ACTUALLY MAKES MY SKIN FEEL REALLY SOFT AND SMOOTH IF YOU'RE DOING HALLOWEEN MAKEUP THIS YEAR THIS IS A PRODUCT YOU'RE GONNA WANNA HAVE

Transcript

I love Halloween makeup, but you could not pay me to sleep in it. So I'm partnering with Garnier to show you how easily I can take all of this off. I love all the Garnier micellar waters, but for Halloween makeup honey, we need waterproof. I always pair this with their cleansing pads. They're massive and you can reuse these, which I'm gonna need to for Halloween. Look how easily this removes my makeup. You don't need to rub or tug, it really just slides right off. My favorite thing about this is that it's fragrance free and it doesn't feel oily or greasy. It actually makes my skin feel really soft and smooth. If you're doing Halloween makeup this year, this is a product you're gonna wanna have.