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@dr.emily.official

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Why it worked

The video effectively communicates important health news in an accessible way, highlighting a significant positive development for parents and newborns. It leverages a relatable human interest angle by mentioning a public figure's advocacy, which likely increased engagement.

Summary

A new screening program for Spinal Muscular Atrophy (SMA) is being introduced in England, which will be added to the routine newborn heel prick test. This early detection aims to allow for specialist treatment to begin sooner, potentially changing the lives of affected babies.

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Original caption

This morning there’s been really positive news and a massive step forward for newborn screening. SMA (spinal muscular atrophy) is a rare genetic condition that can cause muscle weakness, but early detection can make a life-changing difference. Soon, as part of a major study, babies in England will be routinely screened for SMA using the routine newborn heel prick test. Early diagnosis means treatment can begin before symptoms appear, giving affected babies the best possible start. A huge thank you to everyone who has campaigned for this, including Jesy Nelson and the many families and charities who have helped make this happen.