I DON'T THINK THIS.

@brandbosshq

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Why it worked

The video likely resonated with viewers by challenging conventional definitions of success and offering a more aspirational perspective focused on personal freedom and autonomy over time.

Summary

The speaker argues that true success is not defined by material possessions like houses or cars, but by the freedom to choose how one spends their time. They emphasize that this control over one's time is the ultimate measure of success.

Structure

1Success is not material possessions
2True success is time freedom
3The ability to choose your activities
4This is the greatest success

On-screen text

I DON'T THINK THIS. SUCCESS IS NOT ABOUT A BIGGER A BIGGER HOUSE, A LEAR JET. I MEAN, THOSE THINGS CAN COME BUT THAT'S NOT ABOUT. THE FIRST REAL FLEX OF SUCCESS IS TO CHOOSE WHAT YOUR TIME. AND I CHOOSE WHAT I DO I HAVE. THAT IS THE BIGGEST FLEX THERE IS.

Transcript

I don't think most people get this. Success is not about a bigger house, a Lear jet. I mean, those things can come, but that's not what it's all about. The first real flex of success is to choose what your time. And I choose what I do with the time I have. That is the biggest flex there is.

Original caption

Most people don’t understand what real wealth is all about. It isn’t fancy cars or planes or bigger houses it’s the freedom to choose what you do with your time that’s the biggest success there is.