ALRIGHT, IF YOU

ALRIGHT, IF YOU want to get to $1 million in annual recurring revenue, you got to have the answer to these six questions, and you wouldn't believe how many businesses don't. It's. It's actually. It's amazing how these six questions are ironed out. So these are you gotta have. Number one, what is your one thing where can the marketplace? You do really well that nobody else can do as well. Number two, which audience are you serving? Not all the people that you could serve. This is where businesses get sideways. It's not about how many audiences you could serve. It's what is the best audience for you based on the one thing you do really well? This is what controls waste and sprawl and shiny object syndrome. Number three, what's the message that that particular audience really needs to hear to understand how their problem? Number four, what is the offer that you need to make they can't say no to? That is something compelling or guaranteed or whatever that has teeth? No. 5. What are the success metrics you need to track? I wouldn't believe how many businesses track stuff that has absolutely no bearing on their success. And no. 6. What's the action plan you need to take in order to achieve your goal? Most companies are missing at least four of these things. And they are very simple to put in place. Don't have them, you're not gonna get to $1 in annual recurring revenue or topline revenue. So if you're trying to hit that growth goal and beyond, start with answering those six questions and make sure that everybody on your team has them.