SO COCA-COLA'S

@brandbosshq

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SoundTikTok sound · original sound - brandbosshq

View velocity

+1.2K views over 18.8d · ~62/day · 8 observations

Why it worked

The video leverages a common business trope ('things come in threes') and discusses relatable consumer pain points (pricing, personalization) to create engagement and encourage speculation.

Summary

The video discusses two brands, Coca-Cola and Shake Shack, facing trouble due to issues with their personalized cans and tipping policies at kiosks, respectively. The speaker speculates about which third brand might face similar issues.

Structure

1Coca-Cola's trouble with personalized cans
2Shake Shack's trouble with tipping at kiosks
3The concept of problems coming in threes
4Speculation on the next brand to face trouble

Product placement

Coca-Cola: ACTS - It is a brand of beverage. The video discusses issues related to what can be said on their personalized cans. Removing this mention would change the topic of the video. Shake Shack: ACTS - It is a fast-food chain. The video discusses issues related to tipping at their kiosks and how it affects order prices. Removing this mention would change the topic of the video.

On-screen text

SO COCA-COLA'S BECAUSE OF WHAT CAN'T SAY ON THEIR PERSONALISED CANS. UP. SHAKE SHACK'S IN TROUBLE BECAUSE IF YOU DON'T TIP AT THE KIOSK, THEN SUDDENLY YOUR PRICE FOR YOUR ORDER GOES UP. THESE THINGS ALWAYS COME IN THREES. WHO'S GONNA BE THE THIRD BRAND

Original caption

So Coca-Cola is in trouble about what you can and can’t say on their personalized cans and shake shacks in trouble because if you don’t tip at the kiosk before your order, the cost of your order goes up these things always come in threes who do you think is gonna be the third brand to hit the press this week?

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Transcript

So Coca-Cola's in trouble about what you can and can't say on their personalized cans and Shake Shack's in trouble because if you don't tip at the kiosk before your order, the cost of your order goes up. These things always come in threes. Who do you think is gonna be the third brand to hit the press this week?