Why it worked
The video taps into the relatable "hauls" trend and the popular "Costco finds" niche, showcasing a desirable product in bulk, which appeals to viewers' desire for good deals and popular items.
Summary
A shopper at Costco is seen enthusiastically filling her cart with multiple bulk packages of Tree Hut sugar scrubs and shave oils. The on-screen text humorously suggests she save some for others.
Structure
- 1Shopper approaches large display of Tree Hut products at Costco
- 2Shopper begins taking multiple items and placing them in her cart
- 3On-screen text expresses humorous exasperation at the shopper's bulk purchase
- 4Shopper continues to fill her cart with Tree Hut products
Product placement
Tree Hut Moisturizing Shave Oil (ACTS - the woman is taking multiple bottles from the display and putting them into her shopping cart, implying she is purchasing them and using them for personal care. Removing it would change what happens in the video). Costco Wholesale (APPEARS - it is the location where the video is filmed, a watermark-like presence. Removing it would not change what happens in the video). Tree Hut Sugar Scrubs (ACTS - the woman is taking multiple boxes from the display and putting them into her shopping cart, implying she is purchasing and using them for personal care. Removing it would change what happens in the video).