Entrepreneur THIS FATHER-SON DUO BUILT A $103 MILLION BUSINESS FROM A SINGLE LOCATION

@entrepreneur

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Promoted product

Weed Manweedman.com

Professional lawn care services by Weed Man. Fertilization, weed control & pest solutions for a greener, healthier lawn.

Why it worked

The post leverages a compelling success story of a father-son duo building a multi-million dollar business through franchising, which appeals to aspiring entrepreneurs. The clear narrative structure and focus on "building strong systems" provide actionable insights, making it highly shareable within relevant communities.

Summary

This post tells the story of a father-son duo who built a $103 million business from a single Weed Man franchise location. It details their journey from starting with one territory to becoming the largest multi-unit ownership group for the brand.

Structure

1Introduction of the father-son duo and their business success.
2The father's background and initial entry into the lawn care business.
3The decision to franchise with Weed Man and the recognition of its systems.

Original caption

Terry Kurth started a single Weed Man territory in Madison, Wisconsin with $110,000 in first-year revenue. His son Andy joined in college just to earn extra cash. Twenty-five years later, their holding company Epic3 is Weed Man's largest multi-unit ownership group at $103 million in sales. This is the story of how Terry and Andy started building with Weed Man.

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Product placement

The video promotes Weed Man, a lawn care franchise, by telling the success story of a father-son duo who built a large business with the brand. It highlights their journey and the systems they implemented.

On-screen text

Entrepreneur THIS FATHER-SON DUO BUILT A $103 MILLION BUSINESS FROM A SINGLE LOCATION THE FOUNDATION By the late '70s Terry Kurth was one of the first franchisees of a lawn care brand and sold when the company was acquired by TruGreen. He was in his mid-40s, gainfully unemployed and ready for the next chapter. WHY FRANCHISE Terry connected with the leadership at Weed Man, a Canadian franchise looking to expand in the U.S. He saw the systems they had built and recognized immediately what those systems could do at scale. THE COMMITMENT In 2001, once a non-compete from his TruGreen sale expired, he re-entered as a Weed Man franchisee — starting with a single territory in Madison, Wisconsin and $110,000 in first-year revenue. THE NEXT GENERATION Andy Kurth joined while in college. As the business grew, so did his role. Andy became president and CEO of Epic3, the holding company Terry founded that became Weed Man's largest multi-unit ownership group. THE BUILD Epic3 grows by developing leaders who voluntarily uproot their lives to launch new markets. People who buy into the mission and carry it into new branches create opportunities they never planned for. THE LESSON: BUILD STRONG SYSTEMS Terry and Andy didn't scale by working harder — they scaled by building structures that made growth repeatable. Every new market runs on the same playbook. Every new leader carries the same mission. The franchise gave them the foundation. The systems they built on top of it are what turned one territory into a $103 million operation.