48 HR. EARLY ACCESS: Meet our newest jean, only on the app

@rsbrownfield

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SoundTikTok sound · original sound - rsbrownfield

Promoted product

Madewell

2 videos

Why it worked

The video likely resonated because it tapped into a growing consumer concern about fast fashion and its environmental impact, framing a common retail practice as a significant ethical issue.

Summary

The creator critiques Madewell's "end of season sale" happening in July, questioning the sustainability of producing excessive quantities of clothing that must then be heavily discounted or discarded. They highlight the low cost of production versus the original retail price, arguing that brands' overproduction is a serious environmental and ethical problem.

Structure

1Critique of "end of season sale" in July
2Questioning the logic of deep discounts on summer items
3Highlighting the low production cost vs. retail price
4Discussing the problem of overproduction and waste
5

Original caption

all you should see is margins #rachreceipts #fashion #shopping #opinion #sustainablefashion

More from @rsbrownfield

Product placement

Madewell: (a) it ACTS — its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. The video shows the Madewell website, specifically the sale section, and discusses the pricing and availability of dresses. Removing it would change what happens in the video. (b) it merely APPEARS — a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. The Madewell logo appears at the top of the website. Removing it would not change what happens in the video.

Call to action

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On-screen text

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Transcript

If you needed further evidence are just trying to rip us off, look no further than the sale section on their own website. Because what do you mean end of season sale? It's July. Why are we doing additional discounts on summer items? Extra 50% off with code LASTCHANCE. The Blair Mini Dress. $99.99 (28% off). And final sale? You're gonna send it to me and then say, no takesies backsies. Oh my god, I'm gonna hate it. You think I'm gonna hate it? Because you won't be able to resell it because there's something wrong with it. That's so crazy. Full size and color runs. So I'm really sell any of this dress. We didn't sell out of any of this dress. And now it's already on sale and additional 50% off. But what I really want you to see is that these sale sections are just the brand revealing their hand. They're just showing you how little it cost them to actually make this item of clothing, such that they're willing to sell it for such a discount. Because they're still making money off of this $50 dress that they originally tried to sell for $148. Don't worry, they're still making money. But it cost them that they don't realize that they now have to sell it for so cheap. If they throw it away at the $99.99 end of the season. The bad thing is that I care. And I want you to care because it's a serious problem. It's a serious problem. If we have brands that are making things in such quantities that they can't sell them, that then something has to happen to them at the end of the season, you know, that something is. It gets thrown out. It gets maybe sold to a liquidator. But that's a problem. We don't need brands making that much stuff that they can't sell it. It's insane. It's insane.